{"product_id":"framework-for-marketing-management","title":"Framework for Marketing Management","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eA Succinct Guide to 21st Century Marketing Management\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eFramework for Marketing Management\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis a concise, streamlined version of Kotler and Keller’s fifteenth edition of \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eMarketing Management\u003c\/span\u003e\u003cspan\u003e, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eThe \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eSixth Edition\u003c\/span\u003e\u003cspan\u003e approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.\u003c\/span\u003e\u003c\/p\u003e","brand":"Apcbooks","offers":[{"title":"Default Title","offer_id":57807155265918,"sku":null,"price":259.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/1980\/5310\/files\/7.jpg?v=1785997431","url":"https:\/\/apcbooks.online\/products\/framework-for-marketing-management","provider":"Apcbooks","version":"1.0","type":"link"}